Enhance hair beauty with formula, not promises
A factory in the countryside of São Paulo
Fit started small, serving salons in the countryside of São Paulo with a single treatment line. The decision that changed the company was bringing production in-house: since 2014 nothing has been outsourced, and the quality-control laboratory shares a corridor with the filling line.\n\nToday there are more than 160 products organized into five professional lines and one home care line, distributed in 20 countries. What has not changed is how we work: formulas tested in the salon chair, traceable raw materials, and every batch signed off before it leaves.
How we got here
- 2009
The first formula
Fit is born in Andradina with a single treatment line, sold door to door to salons in the countryside of São Paulo.
- 2014
Our own factory
End of outsourcing: production becomes entirely ours, with a quality-control laboratory in the same building.
- 2018
Five lines
The catalog is organized into transformation, treatments, color, finishers and home care — the logic salons still use today.
- 2022
Export
First distributors outside Brazil. Brazil's wealth of oils and seeds becomes an international argument.
- 2026
New brand, new Fit
Complete rebrand: new identity, new website and the Bio-Bond complex as the technological platform of the professional lines.
- 2019
Linha Ampliada
Ampliação da linha própria, com mais de 160 produtos.
- 2020
Mundo
Expansão Mundial - presente em mais de 20 países.
- 2025
15 anos, 30 países
Marco de 15 anos de história. Presente em mais de 30 países.
Four principles we don't negotiate
Quality is a requirement, not a differentiator
No batch leaves the factory without the technical manager's signature. No formula is good enough to skip a step.
Accessible sophistication
A high-performance formula with a cost per application that a countryside salon can actually afford. Both at once.
Brazilian richness
Native oils and seeds from traceable origins, bought from declared wild-harvesting chains — not because it sounds good, because it works.
The professional at the center
Every formula is validated by people who work in the chair, and every launch reaches the salon with a protocol and training.
Andradina, São Paulo
Production, laboratory, shipping and education at the same address. Every batch leaves from there, with a traceable number printed on the bottom of the package.
Want to talk to us?
Distribution, export, salon partnership or a technical question: talk to our team.